Traditional vs. modern dress norms for business travellers

How to become an international success

Understanding how to dress appropriately in different cultural contexts is vital for making a positive impression and building successful professional relationships. I’ll break down traditional and modern dress norms, detailing the most important considerations you should consider before embarking on your next business trip.

Traditional dress norms

More than understanding market trends, success in international business demands respect for cultural traditions. Rooted in crafts and disciplines that span multiple generations, traditional norms are still strong because they help avoid cultural missteps and ensure smooth and respectful interactions in any business context.