Snap, post, shine: the art of natural elegance on social media

Craft your digital persona

Social media is no longer a medium to talk about your life. It's an asset to build your business, position yourself, network, and even get a new job or clients for your business. Presenting yourself well on social media says a lot about your professionalism, reliability, and appreciation of beauty and aesthetics.

Now than first impressions are formed online before in person, your profile picture impacts how people perceive you in business, work, or personal relationships.

Here’s how to create a natural yet polished presence on social media.

Create your outfit

Timeless pieces like blazers, straight leg jeans, and classic blouses have the versatility that helps you transition your outfit from office to after-office.

Monochromatic outfits not only simplify your wardrobe choices but also translate well to photo and video, creating a cohesive and elegant appearance.

Wrinkle-free fabrics are perfect if you love that sharp look but you're always on the move, without time for a last-minute ironing.

Accessorize smartly

Statement pieces like bold earrings or a patterned scarf can easily turn a basic look into something special.

If you're outdoors, a well-chosen hat will complement your outfit with flair and function.

Watches or bracelets add a layer of refinement to your outfit, conveying attention to detail.

Beauty and grooming

Your skin is your canvas. A cleansing and moisturizing routine, possibly with a touch of tinted moisturizer or BB cream will give your skin a healthy glow, perfect for spontaneous videos or selfies.

Stress-free hairstyles like loose waves or sleek ponytails keep things easy while being universally flattering and camera-friendly.

Regular trims to cut out dry or split ends keep your hair at its best, which is important to maintain an effortless yet polished appearance.

Camera-ready setup

Lighting matters. Daylight enhances your features naturally. Stand near a window for this soft and flattering light. Avoid Midday sun and using overhead lights, which have a tendency to cast shadows on your face, muffling your features.

The right angle. Placing the camera at eye level is key for a natural perspective in photos and videos. Find your best angle by moving in front of the mirror. You'll notice some angles can improve how you look.

Makeup basics

Stick to essentials like mascara, brow gel, and concealer for a quick look that feels authentic.

Rose-coloured lip shades will keep your natural beauty right in the spotlight without overwhelming your look.

A natural look enhances your features. When a natural makeup look hits the camera, it shows a more approachable person.

Why you should avoid the overly staged look

While striving for perfection might seem a good idea, looking overly staged on social media can have its drawbacks. An image that appears too curated can come off as inauthentic or out of touch, potentially alienating your audience who values realness and relatability. The charm of social media lies in its ability to connect people through shared values and experiences.

If you are ready to create a magnetic social media presence that is true to yourself, sign up for my flagship program, Conquer Your Style™. I designed this program from my experience helping professionals find the perfect balance between business and personal authenticity in their look.

When your feed becomes a gallery of perfection, it might miss the personal touch that fosters genuine connections. Thus, aiming for an effortlessly polished look not only enhances your profile but also keeps it grounded in authenticity, making your presence both impactful and approachable.